About Us

A Love Letter to Black Women 💛✨

I had the six-figure salary, the company card, my own office—everything I thought I wanted. And then, I lost it. (A story for another day.)

But as I sat and reflected on my experience in that role, I realized something deeper: one of the reasons it failed for me (among many reasons) was that I had been walking on eggshells the entire time.

I didn’t always correct people who needed to be corrected. I didn’t stand up for myself or my employees the way I should have—because I was terrified of being misunderstood. I was running from the stereotype of the “too much” Black woman—too loud, too aggressive, too disagreeable. Every time I asked for one more thing, followed up, or even requested support, I worried: Am I asking for too much? Will they like me less?

It was how I had moved through life without realizing how much it would cost me in the workplace. I started wondering:

🔸 How often have I done that?
🔸 How many times have I agreed to things I didn’t agree with?
🔸 Stayed quiet when I should’ve been the loudest?
🔸 Dimmed my light just to be more palatable?

✨ Shine Girl, Shine was born from these questions. ✨ 

Because I know I’m not the only Black woman who has ever felt this way. How many of us hold back, suppress parts of ourselves, or shrink in spaces that were never built for us in the first place?

I wanted to create a space where you could show up as your most authentic self—without judgment. Whether you’re the nerdy Black girl who loves anime or the girl rocking big hoop earrings and a bold afro, you deserve to take up space.

I want you to stop minimizing your presence in this world.

I hope Shine Girl, Shine becomes the safe space where you finally own your power. A community that reminds you: You are not too much. You never were.

This is my challenge to you:
💛 Let all the parts of you take center stage.
💛 Especially the parts you’ve been told to hide.
💛 The world is made better because of your light.

✨ Stop dimming. Start shining. ✨